Florismart, the worlds first online flower market has appointed Jonathan as their British Flower Ambassador. This exciting new role will see him working closely with UK growers to develop the variety and quality of their cut flowers. Jonathan has been a passionate advocate for British Flowers for many years and he is extremely thrilled and excited to be working on this new project. He will liaise with growers, florists and consumers to drive the brand awareness for British Flowers and ensure that a quality product is available for everyone to enjoy.
Jonathan says “Seasonality, fragrance and the romanticism of British grown flowers are pivotal in providing a unique product for our florists to have at their disposal. It is so important to be able to offer our hard working florists local grown flowers, that are of a consistent quality and reflective of the time of year. I love the simplicity and naturalness of flowers which have been lovingly grown, each with their own personality and charm”
Jonathan is determined to make British flowers a feature in all our UK flower shops and with the infrastructure and knowledge of the Florismart team this is a dream that will soon be achievable.